Prime was an incredible growth opportunity. I was responsible for the Creative Direction of this skin line. I created an initial pitch which included mood boards, target audience, and reference for all departments (concept through audio). Throughout production, I worked closely with each department to ensure the initial vision was upheld as it went through production. I was also responsible for overseeing the quality bar for the outsourced weapons.
Thanks to Chance initially, and then Sean and Preeti for allowing me to run with this idea!